If the price in a market is lower than P*, the quantity demanded by consumers will be larger than the quantity supplied by producers. A shortage will therefore result, and the size of the shortage is given by the quantity demanded at that price minus the quantity supplied at that price. Producers will notice this shortage, and the next time they have the opportunity to make production decisions they will increase their output quantity and set a higher price for their products. As long as a shortage remains, producers will continue to adjust in this way, bringing the market to the equilibrium price and quantity at the intersection of supply and demand.


