The Determinants of Demand
By Jodi Beggs, About.com Guide
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Tastes as a Determinant of Demand
How much of a particular good or service also depends on an individual's taste for the item. In general, economists use the term "tastes" as a catchall category for consumers' attitude towards a product. In this sense, if consumers' tastes for a good or service increase, then their quantity demanded increases, and vice versa.