Consumer Choice and Utility Maximization

1. Budget Constraints (1)
2. Utility Maximization Intro (1)

Introduction to Utility Maximization
This article introduces the concept of utility and explains how economists model the consumer's decision-making process.

Indifference Curves - How to Use and Understand Them

Introduction to Transaction Utility
This article introduces the concept of transaction utility and explains why it is important in understanding economic decision making.