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Dominant Designs
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Definition of Dominant Designs: After a technological innovcation and a subsequent era of ferment in an industry, a basic architecture of product or process that becomes the accepted market standard. From Abernathy& Utterback 1978, cited by A&T 1991. Dominant designs may not be better than alternatives nor innovative. They have the benchmark features to which subsequent designs are compared. Examples include the IBM 360 computer series and Ford's Model T automobile, and the IBM PC. (Econterms)

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Journal Articles on Dominant Designs:

  • Dominant Design, Philip Anderson and Michael L. Tushman, Research-Technology Management, May/June 1991, pp 26-31.
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