Formally, per Bollerslev et al 1992 and Engle (1982):
An ARCH model is a discrete time stochastic process {et} of the form:
et = ztst
where the zt's are iid over time, E(zt)=0, var(zt)=1, and st is positive and time-varying. Usually st is further modeled to be an autoregressive process.
According to Andersen and Bollerslev 1995/6/7, "ARCH models are usually estimated by maximum likelihood techniques." They almost always give a leptokurtic distrbution of asset returns even if one assumes that each period's returns are normal, because the variance is not the same each period. Even ARCH models, however, do not usually generate enough kurtosis in equity returns to match U.S. stock data.(Econterms)
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Journal Articles on ARCH:
- Engle, R.F.. 1982.
"Autoregressive Conditional Heteroskedasticity with Estimates of the Variance of U.K. Inflation."
Econometrica. 50: 987-1008.

