It's probably not shocking to you that, while people like buying stuff, people don't so much like paying for stuff (or giving up money in general). This, at least partly, explains why people are more willing to buy stuff and pay more when doing so with a credit card rather than with cash.
Dan Ariely, professor of economics at Duke University, dives into the pain of paying and the psychology of price as part of Duke's "Fuqua Faculty Conversations" series. The videos are very well produced, and they are a good step in helping people become better, more self-aware consumers.
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