For example, those of you who are on the Obama campaign's mailing list got an email inviting you to check out how many people with your first name had already voted. Seems random, right? Turns out that seeing people in a reference group that you can identify with in some way vote makes you more likely to vote yourself. Behavioral scientists know this and a lot of other interesting things, and now you can meet the "dream team" of behavioral researchers behind the Obama campaign.
If you want to read more on the geekery behind the election, check out what a prominent behavioral economist has to say regarding the role of polls and statistics in both predicting and affecting election outcomes.